Become a digital Pioneer
Leverage Technology to engage your customers
Virtual Services – the new technology service of Messe München. Book an Augmented or Virtual experience to enhance the product presentation at your booth.
Make an impact on your visitors – for the trade show and beyond
Augmented Reality: real environment with wow effect
AR – Augmented Reality is a computer-aided image that expands the real world with virtual aspects. These can include tips on attractions, services and products, or games and advertising.
Virtual Reality: the new reality of products
VR – Virtual Reality describes the representation of an artificially created world. By combining different sensory impressions such as image and sound or even smells, and using also other sensory feedback such as cold, wind and haptics, computers creates a new reality.
We help you implement these innovative technologies.
REALISTIC SCENARIOS
Go viral by realistic scenarios that let visitors experience your brand and products in a new and fun way
TECHNOLOGY IS UNIQUE AND NOTICABLE
Surprise your customers and create the necessary buzz by showing something your competitors don’t have
IMPROVES RETENTION AND RECALL
Due to its unique and immersive nature, AR & VR experiences are more likely to be remembered
Virtual Service Offers
STARTER
4,990 €
- 1 Product as a VUFRAME® SmartView
- 3D, Augmented & Virtual Reality views for Tablet & Smartphone
- Your own homescreen with Product overview and your own logo and colors
- Login: view private content after successful login
CLASSIC
7,980 €
- 1 Product as a VUFRAME® SmartView
- 3D, AR & VR for Tablet & Smartphone
- + VR Mobile Showroom: Compatible with Google Cardboard and Smartphone or Oculus Go and GearVR
- + Devices: iPad or iPad Pro
INDIVIDUAL
CUSTOM PRICING
- All the advantages from the Classic Package
- Customize your augmented and virtual booth experience with addon features such as Premium Showrooms, more of your products in 3D, Augmented & Virtual Reality or additional storage.
ABOUT STARTER & CLASSIC
The Ready-to-use, interactive product presentation
Fully automated processing of existing files. Create 3D, Augmented and Virtual Reality from inventory data free of charge. That means: Upload your files and get your results in no time.
Your products in 3D or as a hologram
At trade shows there is always limited space available for you to show off all your products?
All products can be explored interactively.
In and Out.
Works on all platforms and systems
Combine innovative technologies like 3D, Augmented Reality and Virtual Reality easily with your traditional content like images, videos or related products. Present, explain and sell all your products smoothly, clearly and powerfully – with a ‘wow-effect’. All in one package.
ABOUT INDIVIDUAL
Tailor Made Solutions For Your Needs
Let your visitors immerse in your product variety with Virtual Reality or explain your products hands on with Augmented Reality. We help you to implement your vision.
From concept to creation
Our range of services include detailed advice, the creation of a coherent concept, the pre-production of content (from 360°-film and -photo production to 3D animations and simulations), the complete programming and the marketing of your VR appearance.
High Quality Multi-User VR Experience
Get the most precise yet most economic free-roam XR tracking tech to date.
Our holodecks are disrupting how humans are interacting in virtual and real spaces on an unprecedentedly large level.
Meet Our Industry Leading Service Partners
VUFRAME
VUFRAME completely reconsidered the way you can showcase your products in the most innovative and digital way.
The SmartView™ combines 3D files and common software devices to deliver the highest-fidelity graphics in augmented and virtual view in your room or anywhere it’s placed.
With their SmartView™ you can enrich your products with additional information like text, pictures, videos or weblinks, show them in Augmented Reality & Virtual Reality and share them easily with others. Founder and CEO Andreas Zeitler has been rewarded with the “Innovator under 35” by MIT Technology Review.
The Tech-StartUp has also been nominated for several German Innovation Awards such as the German Digital Award 2018, the Bavarian Innovation Award and has been a member of the Telekom “TechBoost” since July 2018.
Connected Reality
As a first mover, Connected Reality has very intensively been involved with VR since 2011 and has dealt thoroughly and comprehensively with the technology itself and its business opportunities on the market. They were able to set trend-setting standards with realized flagship projects in various industries and with companies such as Allianz, BayWa/FC Bayern München Basketball, UniCredit, Universal Robots and Novotel. Their customers can present and position themselves simply, innovatively, modern and with great added value using virtual reality, augmented reality and touch applications. Moreover, Connected Reality has been nominated as “Innovation of the Year 2018” of the German Award for Online Communication.
- Content creation: digitalization of products and services
- Playback on all devices: Virtual Reality, Augmented Reality, Mixed Reality, Touch and Web Application
- Own CMS system, flexible playout and modification of content, individual apps
- Own Virtual Reality Stations and VR-Glasses
3spin
3spin is one of the 20 most creative digital service providers in the PAGE ranking. HORIZONT calls 3spin one of the “7 VR companies you should know”.
The German-based company develops not only trade fair experiences for brands like Mercedes-Benz, BASF & Lufthansa. With award-winning design and ground-breaking technologies, 3spin transforms its clients into digital pioneers. Innovation is part of 3spin’s DNA.
The company has ever since been awarded with a number of digital and design awards such as the Clio Award, Art Directors Club Award, iF Design Award and the German Design Award.
Holo Deck VR
HolodeckVR is a pioneer and market leader in providing turnkey, high quality multi-user VR experience to customers across all industries. The special advantage of their VR experience is that users can see each other’s avatars and can therefore interact and collaborate in VR.
They are an interdisciplinary team that understands and implements customer wishes holistically. Whether the product does not yet exist, is very complex and area-extensive, has many configuration options or the customer wishes to emotionalize brand values, Holodeck VR will help you competently and professionally.
Key facts:
- Satisfied customers from the sectors: industry, automotive, entertainment, fashion
- Unique patented technology & spin-off from Fraunhofer IIS, mp3 inventor
- World record created at the CEBIT’18 with over 10,000 visitors at a purely virtual exhibition stand
- Awarded with the Fraunhofer Innovator, VR NOW Technology Award, TechCrunch Disrupt Top Pick, VR Days Halo Awards, Silicon Valley Innovation and Entrepreneurship Award
- Renowned international press appearances in FORBES, Business Week, WIRED UK, Futurism, Virtuality, WIRED Germany, Japanese bouncy, Chinese Weixin, Brazilian EXAME
About Virtual Services
Messe München offers its clients excellent “state-of-the-art” services. Virtual Service is the latest concept to access the new technological field: Virtual product have increased all over the world in the recent years, especially when it comes to sales in B2B business. A keen market presence of virtual product presentations on trade shows and beyond is a must meanwhile.
Messe München undertook some research in this field and learned through own experience. After a comprehensive tender process, Messe München selected the best service partners on the market namely VUFRAME building the Virtual Services app and providing starter and standard services; 3spin and connected reality as service partners for the premium solution, and Holodeck VR with its special collaboration technology in VR, where you can virtually enter rooms, and walk around physically to experience these.
All service partners have comprehensive development experience in the trade show business and present successful trade show events for their clients. These companies won several prices for their innovative products. They are all pioneers in 3D, VR and AR and offer you the best possible consulting in this field.
For an easy access to this new virtual technology, please take a look at the newly designed three packages for your next trade show experience: In this new App is is easy for you to enter the VIRTUAL world of an industry and its products: STARTER, CLASSIC and INDIVIDUAL (pricing and criteria see below).
